It sounds cliché if not absurd advising marketers to “talk” to their customers primarily because the notion of communication is the holy grail of marketing in this day and age. The definition and more broadly the field of marketing...

Digital Mentorship Program

Are you keen on sharpening your digital marketing and other professional skills? Signup today for a FREE Digital Mentorship program today and get ready to learn, network and become a part of a family of digital practitioners. NB: This program is...
The concept of fierce urgency of now was coined by the late Dr Martin Luther King in one of his famous speech and I quote “We are now faced with the fact that tomorrow is today. We are confronted...
For so long, young people have cried for a seat at the upper echelons of political and governmental setups with some calling for "Youth Quotas". This conversation and movement is premised on the fact that it is young people...
OK Zimbabwe cancelled the annual OK Grand Challenge citing the ongoing Covid19 pandemic lockdowns which has restricted movements and shopping hours. While the reasons for this decision are understandable, we are of the view that they could have salvaged...
The subject of wines is really one that is synonymous with western cape or the French vineyards and it was refreshing for us to come across Zimbabwean entrepreneurs who are blazing the trail in this space. We had a...
Today the world celebrates social media day, a commemoration which was initiated by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. The impact of social media on global dynamics has been pervasive...
E-Commerce in Zimbabwe is now in full swing partly thanks to the Covid-19 pandemic which created lockdowns forcing businesses to reinvent their distribution models. The growth of e-commerce in Zimbabwe was curtailed by the currency and other macro-economic challenges...
The subject of digital transformation agenda has without doubt been accentuated by the ongoing pandemic which awakened many local companies out of their slumber. The adoption of 4th industrial revolution concepts in Zimbabwe has been a slow and painful...
Covid-19 has changed humanity for posterity. The devastating effects of the coronavirus has seen the majority of countries imposing various restrictions ranging from complete lockdowns to restricted movements. These restrictions have severely impacted businesses globally as most have been...
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