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Uncategorized Archives - The CMO
Early last week we sat down with Dennis Mambure the Group Head Marketing and Communications at FMB Capital formerly Barclays Bank where he shared some anecdotes on the subject of rebranding. Here's how the interview went. In your own view,...
The essence of the CMO Blog is not so much about sharing news or updates on brand programs and activities but we seek to provide cutting edge analysis on pertinent marketing issues. We however, also seek to profile brands...
Last week I started a topic which is very pertinent  to all brands across the world: ‘Why Brands should be Purpose -Led.   I hope you got a chance to have a read! This week, I am going to...
Today we are feeling nostalgic and would like to feature some of the classic TV campaigns of the ages ever produced in Zimbabwe. Enjoy! Ngwererewere This ad featured the the Rusike brothers - The second version of the Famous "Sadza"...
Zimbabwe is currently experiencing hyper-inflation. Prices are going up on a regular basis. The relevance of sales promotions has become a major talking point among many business leaders. In this article we are going to take a look at...
The month of love is in full swing and predictably the scramble for the consumer’s attention is engrossing. Below we showcase some of the running campaigns from leading brands and we will let you be the judge; Cassava Smartech: Vaya...
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