Why having a functional website is critical?

Z imbabwe’s digital footprint is rapidly growing despite the challenges we currently face as a nation. The multitude of access challenges in which data pricing continues to be biggest hurdle...

Marketers time to move away from ticking the box

One of the things that I’ve realized are important in a professional life is the ability to decipher and discern the issues around you, your operating environment, bosses subordinates...

How to Develop a Digital Marketing Strategy; 101

One of the things I find pleasure in and for which I’m honing my skills is developing strategy, I love developing and executing efficacious marketing strategies. Having started off...

Adwords 101: Why you need Adwords in your Marketing Mix

The efficacy of digital marketing has and will also be evaluated on the basis of measurability, the ability to objectively determine the return on advertising spend (ROAS) from any...
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