The CMO

‘Businesses serving the greater good of the society’ *In this article I  will  use  the words brand and business interchangeably*. I will start with a few questions in order to...

Marketing is probably the most ‘misunderstood’ profession and function in organizations.  Many a time, a lot of people think they can do Marketing forgetting that there are University  Degrees,...

So, the festive season is upon us and inevitably the scramble for consumer’s attention reaches dizzy heights with almost every brand running some kind of consumer promotion. Given this...

The subject of celebrity endorsement has always been topical since it was first coined back in the day. The use of celebrities to endorse brands has over the years...