S o my wife gave me grief the other time I came home with a few groceries from Pink n Pay. The reason why she gave me grief was that I had not collected “stamps” yes stamps from Pick n...
Z imbabwe’s digital footprint is rapidly growing despite the challenges we currently face as a nation. The multitude of access challenges in which data pricing continues to be biggest hurdle has largely contributed to a slower cultural change in the...
One of the things that I’ve realized are important in a professional life is the ability to decipher and discern the issues around you, your operating environment, bosses subordinates and working culture. I believe mastering these issues and developing...
One of the things I find pleasure in and for which I’m honing my skills is developing strategy, I love developing and executing efficacious marketing strategies. Having started off as a traditional, more rudimental marketer within the Nyangari School...
The efficacy of digital marketing has and will also be evaluated on the basis of measurability, the ability to objectively determine the return on advertising spend (ROAS) from any campaign. With that, they are numerous digital platforms available at...

Remarketing 101

A t the heart of digital marketing lies data analytics, which is the aggregation, analysis and processing of data to derive actionable insights and business intelligence. Digital marketing has given us numerous opportunities to evaluate pieces of consumer data such...
T he beauty of welcoming the new year is the general acceptance that as individuals or entities we have an opportunity to review and somewhat admit to our shortcomings on what worked and our failures thereof in the previous year....
I 've chosen to write about this somewhat controversial topic after witnessing some of my colleagues seemingly act oblivious to what technology is doing to us in this digital age. Needless to mention, we are living in the digital age,...
R ecently I was in Kariba where I was speaking at the Marketers Association Zimbabwe 2015 Winter School on the subject of social media, how to effectively harness these platforms to derive maximum utility and achieve bottom line impact. The...
I ’ve always had enormous respect for entrepreneurs, individuals who blaze the trail, break out of the norm and establish enterprises against all odds. The journey towards entrepreneurs is not a stroll in the park as one often encounters numerous...
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