Early last week we sat down with Dennis Mambure the Group Head Marketing and Communications at FMB Capital formerly Barclays Bank where he shared some anecdotes on the subject of rebranding. Here's how the interview went. In your own view,...
What qualifies you as a world-class marketer is not the title or position you hold but the innovation, and problem-solving ability you possess! This paper really is not going to be about one other undergraduate or MBA class because honestly,...
So apparently marathons have become the in thing, the next buzz project for marketers in Zimbabwe! After coming across the CBZ marathon trending on Twitter, we couldn’t help but come to the realization that this is probably the 10th...
A couple of years ago I shared an article on my bemusement with marketers who jostle for ad space in the local publications Herald, NewsDay, DailyNews etc. The premise of that article was due to the emergence of digital...
The number of local brands on social media has been growing year on year ever since we started blogging on digital marketing in Zimbabwe. Since 2014 we have been active in this space, sharing thoughts and insightful content and...
‘Businesses serving the greater good of the society’ *In this article I  will  use  the words brand and business interchangeably*. I will start with a few questions in order to give a bit of perspective. What exactly is a business...
Marketing is probably the most ‘misunderstood’ profession and function in organizations.  Many a time, a lot of people think they can do Marketing forgetting that there are University  Degrees, Professional Courses and Diplomas to support Marketing.  Without a solid...
So, the festive season is upon us and inevitably the scramble for consumer’s attention reaches dizzy heights with almost every brand running some kind of consumer promotion. Given this period of time where the stakes are high and the...
The 21st century has befittingly been branded the information age, the digital age due to the prevalence and pervasiveness of technology in every facet of our lives. It is in the past few years that we have witnessed the...
The subject of celebrity endorsement has always been topical since it was first coined back in the day. The use of celebrities to endorse brands has over the years remained a global phenomenon with leading international brands namely Nike,...
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