A couple of years ago I shared an article on my bemusement with marketers who jostle for ad space in the local publications Herald, NewsDay, DailyNews etc. The premise of that article was due to the emergence of digital...
The number of local brands on social media has been growing year on year ever since we started blogging on digital marketing in Zimbabwe. Since 2014 we have been active in this space, sharing thoughts and insightful content and...
‘Businesses serving the greater good of the society’ *In this article I  will  use  the words brand and business interchangeably*. I will start with a few questions in order to give a bit of perspective. What exactly is a business...
Marketing is probably the most ‘misunderstood’ profession and function in organizations.  Many a time, a lot of people think they can do Marketing forgetting that there are University  Degrees, Professional Courses and Diplomas to support Marketing.  Without a solid...
So, the festive season is upon us and inevitably the scramble for consumer’s attention reaches dizzy heights with almost every brand running some kind of consumer promotion. Given this period of time where the stakes are high and the...
The 21st century has befittingly been branded the information age, the digital age due to the prevalence and pervasiveness of technology in every facet of our lives. It is in the past few years that we have witnessed the...
The subject of celebrity endorsement has always been topical since it was first coined back in the day. The use of celebrities to endorse brands has over the years remained a global phenomenon with leading international brands namely Nike,...
The brand of the moment as far as social media is concerned undoubtedly is Mambos Chicken! We at the CMO have been thoroughly impressed by how Mambos Chicken has taken social media engagement to another level. As such, we...
Zimbabwe is currently experiencing hyper-inflation. Prices are going up on a regular basis. The relevance of sales promotions has become a major talking point among many business leaders. In this article we are going to take a look at...
Consumers have been empowered by the internet. According to Internet World Stats as at June 2019, 58.8% of the world had access to internet, which is about 4.5 billion people. Greater access to information has given people more choices....
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