The dreaded COVID19 or Corona Virus is now well within our shores following the death of Zororo Makamba and the rising confirmed cases. Renowned brands internationally have stepped up efforts to help their governments fight this pandemic. In this...
Early last week we sat down with Dennis Mambure the Group Head Marketing and Communications at FMB Capital formerly Barclays Bank where he shared some anecdotes on the subject of rebranding. Here's how the interview went. In your own view,...
What qualifies you as a world-class marketer is not the title or position you hold but the innovation, and problem-solving ability you possess! This paper really is not going to be about one other undergraduate or MBA class because honestly,...
So apparently marathons have become the in thing, the next buzz project for marketers in Zimbabwe! After coming across the CBZ marathon trending on Twitter, we couldn’t help but come to the realization that this is probably the 10th...
Econet Wireless Zimbabwe launched YoPlay Hunt – an Augmented Reality (AR) technology based mobile game that is says is set to revolutionize the way customers interface with brands. Econet, the largest mobile network operator in Zimbabwe, becomes the first operator...
A couple of years ago I shared an article on my bemusement with marketers who jostle for ad space in the local publications Herald, NewsDay, DailyNews etc. The premise of that article was due to the emergence of digital...
Clean City

When A Brand Becomes A Savior

This article, you can call it a tribute to Clean City Africa for the partnership with Harare City Council to become the refuse collector in Harare. Very rarely do we associate brands with terms like savior but I felt...
The number of local brands on social media has been growing year on year ever since we started blogging on digital marketing in Zimbabwe. Since 2014 we have been active in this space, sharing thoughts and insightful content and...
The CMO 2020 Predictions

2020 Predictions and Trends

The year 2020 is upon us and more importantly the ushering in of a new decade. The coming of a new year naturally lends itself to introspection for brands and companies and from us at The CMO, we have...
Last week I started a topic which is very pertinent  to all brands across the world: ‘Why Brands should be Purpose -Led.   I hope you got a chance to have a read! This week, I am going to...
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