The subject of wines is really one that is synonymous with western cape or the French vineyards and it was refreshing for us to come across Zimbabwean entrepreneurs who are blazing the trail in this space. We had a...
Today the world celebrates social media day, a commemoration which was initiated by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. The impact of social media on global dynamics has been pervasive...
E-Commerce in Zimbabwe is now in full swing partly thanks to the Covid-19 pandemic which created lockdowns forcing businesses to reinvent their distribution models. The growth of e-commerce in Zimbabwe was curtailed by the currency and other macro-economic challenges...
The subject of digital transformation agenda has without doubt been accentuated by the ongoing pandemic which awakened many local companies out of their slumber. The adoption of 4th industrial revolution concepts in Zimbabwe has been a slow and painful...
Covid-19 has changed humanity for posterity. The devastating effects of the coronavirus has seen the majority of countries imposing various restrictions ranging from complete lockdowns to restricted movements. These restrictions have severely impacted businesses globally as most have been...
The dreaded COVID19 or Corona Virus is now well within our shores following the death of Zororo Makamba and the rising confirmed cases. Renowned brands internationally have stepped up efforts to help their governments fight this pandemic. In this...
Early last week we sat down with Dennis Mambure the Group Head Marketing and Communications at FMB Capital formerly Barclays Bank where he shared some anecdotes on the subject of rebranding. Here's how the interview went. In your own view,...
What qualifies you as a world-class marketer is not the title or position you hold but the innovation, and problem-solving ability you possess! This paper really is not going to be about one other undergraduate or MBA class because honestly,...
So apparently marathons have become the in thing, the next buzz project for marketers in Zimbabwe! After coming across the CBZ marathon trending on Twitter, we couldn’t help but come to the realization that this is probably the 10th...
Econet Wireless Zimbabwe launched YoPlay Hunt – an Augmented Reality (AR) technology based mobile game that is says is set to revolutionize the way customers interface with brands. Econet, the largest mobile network operator in Zimbabwe, becomes the first operator...
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